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    About


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    In 1972, Allen Katzen decided to open a wine making supply shop in an indoor mall called The Garage in Harvard Square, MA. He decided to name his store Soft As A Grape. At the time Soft As A Grape was located across the way from a t-shirt shop where business was booming! Reality struck Allen; kids in Harvard Square didn't want to make wine, they wanted to drink it. Realizing there was more business in t-shirts than wine making, Allen set up shop on Cape Cod, MA and began printing and selling t-shirts to natives and visitors alike.

    Since then Soft As A Grape has created an entire line of women's clothing in cotton, linen and other fabrics, as well as expanded its line to include clothing for men, juniors and kids. Our most famous line of cotton clothing is made from the best cotton thread to create our one-of-a-kind silhouettes. Our SuperSoft collection is made from 100% ringspun combed cotton. This traditional spinning method creates a fabric that is super soft, super easy to care for and most importantly, super comfortable. Also, our entire line of our cotton collection is made in the U.S.A.

    Soft As A Grape - Celebration, FL Store Location
    The Crew
    The Crew

    At Soft As A Grape, our design team extensively researches the fashion market to establish a color pallet that is fashion forward and in-style. We have body styles that are fashionable, comfortable and make a fresh addition to any wardrobe. Each one of our garments is either pigment or garment dyed in today's fashion colors.

    The corporate office and warehouse facility is now located in Wareham, MA. There are three 12-head embroidery machines and a 14 color automatic press at this facility. Also, we currently operate 9 retail locations throughout Massachusetts and Florida. We also have nearly 1000 wholesale accounts nationwide.

    Our years of experience have made us award winning printers and leaders in the printing industry. From the simplest single color print to complex four-color process prints, no one can print better than Soft As A Grape.

    Now for the truth behind the name; someone was once quoted as saying it was a "soft idea" to open a wine-making supply store in the first place! These days the only thing soft around here is Soft As A Grape's comfortable, casual clothing.



    Company Executives:

    President:

    Allen Katzen

    Allen@softasagrape.com

    Head of Resort Wholesale:

    Ruthann Katzen

    Ruthann@softasagrape.com

    Custom Printing:

    Ruthann Katzen

    Ruthann@softasagrape.com

    Head of Sports Licensed Product:

    Raymond Nicoletti

    Raymond@softasaGrape.com

    Director of Purchasing:

    Alan Gruber

    AGruber@softasagrape.com

    Art Director:

    Kim Joseph

    Kim@softasagrape.com

    Accounting:

    Mary Torres

    Mary@softasagrape.com




    Retail Locations

    Our retail stores are happy, friendly, fun places to visit.
    Each store carries a delightful mix of original clothing for men, women and children.

    Please stop by any of our locations when you are in the neighborhood!
    MASSACHUSETTS
    Opening this Spring: Woods Hole, 6 Luscombe Avenue, Woods Hole, MA.

    Chatham
    462 Main Street
    Chatham, MA 02633
    Tel: 508-945-4988
    Open in the spring for the summer season.
    Directions

    Edgartown
    41 Dock Street
    Edgartown, MA 02539
    Tel: 508-627-4048
    Directions

    Falmouth
    251 Main Street
    Falmouth, MA 02540
    Tel: 508-457-7480 Fax: 508-457-1582
    Directions

    Hyannis
    555 Main Street
    Hyannis, MA 02601
    Tel: 508-775-5322
    Directions
    Open in the spring for the summer season.

    Mashpee
    Mashpee Commons
    Mashpee, MA 02649
    Tel: 508-477-5331
    Directions

    Plymouth
    14 Water Street
    Plymouth, MA 02649
    Tel: 508-747-0996
    Directions

    MARTHA'S VINEYARD

    Oak Bluffs
    14 Circuit Avenue
    Oak Bluffs, MA 02557
    508-696-6800
    Directions

    Edgartown
    41 Dock Street
    Edgartown, MA 02539
    508-627-4048
    Directions

    Vineyard Haven
    38 Main Street
    Vineyard Haven, MA 02568
    508-338-2138
    Directions

    FLORIDA

    Celebration
    606 Market Street
    Celebration, Florida 34747
    Tel: 407-566-1103
    Directions





    News & Events

    WHOLESALE SHOWS

    Surf Expo
    Magic
    Sports Licensing & Tailgating
    Boston Gift Show
      









    MARTHA'S VINEYARD

    Oak Bluffs
    14 Circuit Avenue
    Oak Bluffs, MA 02557
    508-696-6800
    Directions

    Edgartown
    41 Dock Street
    Edgartown, MA 02539
    508-627-4048
    Directions

    Vineyard Haven
    38 Main Street
    Vineyard Haven, MA 02568
    508-338-2138
    Directions

    FLORIDA

    Celebration
    606 Market Street
    Celebration, Florida 34747
    Tel: 407-566-1103
    Directions





    News & Events

    WHOLESALE SHOWS

    Surf Expo
    Magic
    Sports Licensing & Tailgating
    Boston Gift Show