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About


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In 1972, Allen Katzen decided to open a wine making supply shop in an indoor mall called The Garage in Harvard Square, MA. He decided to name his store Soft As A Grape. At the time Soft As A Grape was located across the way from a t-shirt shop where business was booming! Reality struck Allen; kids in Harvard Square didn't want to make wine, they wanted to drink it. Realizing there was more business in t-shirts than wine making, Allen set up shop on Cape Cod, MA and began printing and selling t-shirts to natives and visitors alike.

Since then Soft As A Grape has created an entire line of women's clothing in cotton, linen and other fabrics, as well as expanded its line to include clothing for men, juniors and kids. Our most famous line of cotton clothing is made from the best cotton thread to create our one-of-a-kind silhouettes. Our SuperSoft collection is made from 100% ringspun combed cotton. This traditional spinning method creates a fabric that is super soft, super easy to care for and most importantly, super comfortable. Also, our entire line of our cotton collection is made in the U.S.A.

Soft As A Grape - Celebration, FL Store Location
The Crew
The Crew

At Soft As A Grape, our design team extensively researches the fashion market to establish a color pallet that is fashion forward and in-style. We have body styles that are fashionable, comfortable and make a fresh addition to any wardrobe. Each one of our garments is either pigment or garment dyed in today's fashion colors.

The corporate office and warehouse facility is now located in Wareham, MA. There are three 12-head embroidery machines and a 14 color automatic press at this facility. Also, we currently operate 9 retail locations throughout Massachusetts and Florida. We also have nearly 1000 wholesale accounts nationwide.

Our years of experience have made us award winning printers and leaders in the printing industry. From the simplest single color print to complex four-color process prints, no one can print better than Soft As A Grape.

Now for the truth behind the name; someone was once quoted as saying it was a "soft idea" to open a wine-making supply store in the first place! These days the only thing soft around here is Soft As A Grape's comfortable, casual clothing.



Company Executives:

President:

Allen Katzen

Allen@softasagrape.com

Head of Resort Wholesale:

Ruthann Katzen

Ruthann@softasagrape.com

Custom Printing:

Ruthann Katzen

Ruthann@softasagrape.com

Head of Sports Licensed Product:

Raymond Nicoletti

Raymond@softasaGrape.com

Director of Purchasing:

Alan Gruber

AGruber@softasagrape.com

Art Director:

Kim Joseph

Kim@softasagrape.com

Accounting:

Mary Torres

Mary@softasagrape.com




Retail Locations

Our retail stores are happy, friendly, fun places to visit.
Each store carries a delightful mix of original clothing for men, women and children.

Please stop by any of our locations when you are in the neighborhood!
MASSACHUSETTS
Opening this Spring: Woods Hole, 6 Luscombe Avenue, Woods Hole, MA.

Chatham
462 Main Street
Chatham, MA 02633
Tel: 508-945-4988
Open in the spring for the summer season.
Directions

Edgartown
41 Dock Street
Edgartown, MA 02539
Tel: 508-627-4048
Directions

Falmouth
251 Main Street
Falmouth, MA 02540
Tel: 508-457-7480 Fax: 508-457-1582
Directions

Hyannis
555 Main Street
Hyannis, MA 02601
Tel: 508-775-5322
Directions
Open in the spring for the summer season.

Mashpee
Mashpee Commons
Mashpee, MA 02649
Tel: 508-477-5331
Directions

Plymouth
14 Water Street
Plymouth, MA 02649
Tel: 508-747-0996
Directions

MARTHA'S VINEYARD

Oak Bluffs
14 Circuit Avenue
Oak Bluffs, MA 02557
508-696-6800
Directions

Edgartown
41 Dock Street
Edgartown, MA 02539
508-627-4048
Directions

Vineyard Haven
38 Main Street
Vineyard Haven, MA 02568
508-338-2138
Directions

FLORIDA

Celebration
606 Market Street
Celebration, Florida 34747
Tel: 407-566-1103
Directions





News & Events

WHOLESALE SHOWS

Surf Expo
Magic
Sports Licensing & Tailgating
Boston Gift Show
  









MARTHA'S VINEYARD

Oak Bluffs
14 Circuit Avenue
Oak Bluffs, MA 02557
508-696-6800
Directions

Edgartown
41 Dock Street
Edgartown, MA 02539
508-627-4048
Directions

Vineyard Haven
38 Main Street
Vineyard Haven, MA 02568
508-338-2138
Directions

FLORIDA

Celebration
606 Market Street
Celebration, Florida 34747
Tel: 407-566-1103
Directions





News & Events

WHOLESALE SHOWS

Surf Expo
Magic
Sports Licensing & Tailgating
Boston Gift Show